Behavio Group — The Founder's Field Guide https://behaviogroup.com/resources/ Operator-grade guides on event-sourced B2B lead generation, appointment setting, and outbound, by Ilija Andric. en Tue, 17 Jun 2026 09:00:00 GMT B2B lead generation for founders: the event-sourced playbook https://behaviogroup.com/resources/b2b-lead-generation-for-founders/ https://behaviogroup.com/resources/b2b-lead-generation-for-founders/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT What is event-based lead sourcing? https://behaviogroup.com/resources/what-is-event-based-lead-sourcing/ https://behaviogroup.com/resources/what-is-event-based-lead-sourcing/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT How to book 80-500+ qualified sales meetings a year https://behaviogroup.com/resources/book-qualified-sales-meetings/ https://behaviogroup.com/resources/book-qualified-sales-meetings/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Appointment setting for high-ticket B2B https://behaviogroup.com/resources/appointment-setting-for-high-ticket-b2b/ https://behaviogroup.com/resources/appointment-setting-for-high-ticket-b2b/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Cold email deliverability: the founder's checklist https://behaviogroup.com/resources/cold-email-deliverability-checklist/ https://behaviogroup.com/resources/cold-email-deliverability-checklist/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Defining an ICP for high-ticket outbound https://behaviogroup.com/resources/icp-for-high-ticket-outbound/ https://behaviogroup.com/resources/icp-for-high-ticket-outbound/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT In-house SDR vs outsourced appointment setting https://behaviogroup.com/resources/in-house-sdr-vs-outsourced-appointment-setting/ https://behaviogroup.com/resources/in-house-sdr-vs-outsourced-appointment-setting/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Lead generation for company formation firms https://behaviogroup.com/resources/lead-generation-for-company-formation-firms/ https://behaviogroup.com/resources/lead-generation-for-company-formation-firms/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Lead generation for iGaming companies https://behaviogroup.com/resources/lead-generation-for-igaming-companies/ https://behaviogroup.com/resources/lead-generation-for-igaming-companies/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT How to source leads at industry conferences https://behaviogroup.com/resources/source-leads-at-industry-conferences/ https://behaviogroup.com/resources/source-leads-at-industry-conferences/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Cold email copy that books meetings https://behaviogroup.com/resources/cold-email-copy-that-books-meetings/ https://behaviogroup.com/resources/cold-email-copy-that-books-meetings/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT From reply to booked call: the appointment-setting pipeline https://behaviogroup.com/resources/reply-to-booked-call-pipeline/ https://behaviogroup.com/resources/reply-to-booked-call-pipeline/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Outbound metrics that matter https://behaviogroup.com/resources/outbound-metrics-that-matter/ https://behaviogroup.com/resources/outbound-metrics-that-matter/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT When should a founder outsource lead generation? https://behaviogroup.com/resources/when-to-outsource-lead-generation/ https://behaviogroup.com/resources/when-to-outsource-lead-generation/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT Pre-call nurture and VSLs https://behaviogroup.com/resources/pre-call-nurture-and-vsls/ https://behaviogroup.com/resources/pre-call-nurture-and-vsls/ Ilija Andric Tue, 17 Jun 2026 09:00:00 GMT