Behavio Group
// Live event sourcing · GlobalEst. 2019

80–500+ qualified meetings a year — sourced live, never bought.

Behavio Group is a B2B lead generation agency for company formation and iGaming. We capture leads on the floor at the industry's events, then run full-funnel outbound straight to your calendar.

No recycled databases$5,000+ offers onlyGlobal markets
Event-to-Appointment PipelineSample
Live floor · sample
  • Define target
  • Source live
  • Enrich & clean
  • Launch sequences
  • Set meeting
  • Close · Tier 3
EVENT New industry expo added to the source list
Signal · sample feedEVT_FLOOR → CAL

Illustrative interface — shows how the pipeline works, not client data.

Full-funnel outbound, handled end to end

Our capabilities: event sourcing, lead enrichment, data hygiene, deliverability, cold email, ICP research, appointment setting, pre-call nurture, VSL scripting, multichannel outbound, reply handling, onboarded closers, and deal closing.

Trusted by operators in company formation & iGaming

Pipeline built for teams across telecom, fintech, formation, and iGaming — campaigns running since 2019.

  • Yettel
  • Constructor
  • Raiinmaker
  • Scratchie
  • Sersha
  • Llangotalk
  • Brava

Real send-level results, not vanity metrics — see the campaign numbers.

// 01 — The differenceNo lists

We don't buy lists. We source leads live from the events your buyers attend.

When a conference hits with 50,000 attendees, we buy the tickets, capture the leads on the ground, and launch campaigns before anyone else touches that audience. By the time a list broker repackages those names, our clients are already booked into their calendars.

Fresh intent. Real context. The freshest data possible — not a database that's been emailed a thousand times.

How event sourcing works
50,000

Attendees / single event

Live sourcingCaptured on the floor
First moverLaunched before the resell
Zero recycledEvery lead in-market

Outbound is a system, not a spray. So we wait for the event — then move before anyone else does.

— The operating principle behind every Behavio Group campaign.

// From the founderUnscripted

The thinking behind the pipeline — straight from the founder.

“I help formation firms build pipelines that don't depend on luck.”

Behavio Group runs on one conviction: the freshest data wins. Instead of buying lists everyone has already burned, Ilija's team sources leads live from the events your buyers actually attend — then runs the full funnel on top, in-house. In a few minutes he walks through exactly how that works.

  • Why event-sourced data beats any bought database
  • How a team of five owns sourcing, copy, deliverability & setting
  • What separates a qualified meeting from a calendar of no-shows
Founder cut · muted
// 02 — What we runFull funnel

One team owns the whole funnel

From the moment a lead is sourced to the moment a meeting lands on your calendar — every step handled in-house, managed daily.

01SRC

Real-time event sourcing

We buy into the conferences your buyers attend and capture fresh, in-market leads on the floor — before any list broker resells them.

02ENR

Enrichment & hygiene

Every record verified, de-duplicated, and enriched with the fields campaigns need.

03DEL

Deliverability

Domains, warm-up, and authentication so your message reaches the primary inbox.

04CPY

Copy & campaigns

Cold email written, shipped, and managed daily — not set and forgotten.

05SET

Appointment setting

Positive replies are qualified and worked into meetings, dropped straight onto your calendar — so you walk into calls with context, not cold names.

Appts / yr
80–500+
qualified appointments booked per year, by tier and offer
Min deal
$0k+
minimum deal size we build pipeline for
Recycled DBs
0
recycled databases — leads sourced live from events
Operating since
2019
building outbound for high-ticket B2B
Team
0
operators — one in-house team, no hand-offs
// 03 — Selected resultsLive campaigns

What the pipeline produces in the field

A sample of live campaigns we've run. These are real send-level results; clients stay anonymized by request, and figures vary with market, offer, and event calendar.

01Case

Law · Finance · Neurofeedback

Multi-vertical cold outbound with near-zero bounce

5,899emails sent
91replies worked
<1%bounce rate
02Case

Six campaigns · one creative engine

A repeatable creative-testing engine across six campaigns

9,361emails sent
75positive replies
47.5%top reply rate
03Case

Vertical-specific positioning

Sharper positioning that turns cold into qualified

9.35%open rate
42.65%positive replies
9,486contacts engaged

Numbers are pulled from real Behavio Group campaigns. We report at the send level — opens, replies, and bounce — because that's what actually predicts booked meetings.

// Run the mathInteractive

What could this pipeline be worth to you?

Most lead-gen pages show you a contact form. This one shows you a number — drag the sliders for your offer.

// 04 — Why it worksEvent-sourced

Fresh intent beats a recycled list

A name that just walked an industry floor is in-market right now. A name sold and emailed a thousand times is fatigued before you reach it.

The old way

Recycled lists

  • Bought databases, emailed by everyone
  • Stale intent — months past the moment
  • Deliverability burned by overuse
  • You inherit someone else's fatigue
Working with us

Event-sourced outbound

  • Leads captured live, at the source
  • Fresh intent — in-market right now
  • Clean domains, managed deliverability
  • First mover before the list resells
// 05 — Services3 tiers

Pick the tier that matches your stage

From sourcing and setting to closing — one accountable pipeline. Every plan starts with real-time, event-based lead sourcing.

Tier 1
$3,500/mo
= $42k/yr · vs ~$70k–$110k+ for one in-house SDR
Sourcing & appointment setting
Builds the lower end of the 80–500+ range
  • Real-time event-based lead sourcing
  • Lead enrichment & data hygiene
  • Cold email build & management
  • Deliverability management
  • Appointment setting
Get a quote
Most popular
Tier 2
$9,000/mo
= $108k/yr · the full funnel, nothing to build in-house
Everything in Tier 1, plus content
Higher reply & show-rates with nurture
  • Everything in Tier 1, plus:
  • Content creation
  • Pre-call nurturing sequences
  • VSL scripting & editing support
Get a quote
Tier 3
$17,500/mo
= $210k/yr · senior closers run the calls
Full closing — min. 3-month term
Outcomes, not just a full calendar
  • Everything in Tier 2, plus:
  • Onboarded closers
  • Full deal closing, end to end
Get a quote

Pricing is monthly. Tier 3 requires a minimum 3-month agreement. Clients must sell an offer worth $5,000+. Compare all tiers in detail →

// 06 — Who we work with$5k+ only

Built for high-ticket B2B. Not for everyone.

We go deep in two markets where event-sourced outbound wins, and we hold one hard rule on deal size.

01Formation

Company formation firms

Incorporation, licensing, and corporate-services teams selling to founders and operators worldwide.

02iGaming

iGaming companies

Operators, platforms, and B2B suppliers who need decision-makers booked — sourced fresh from the industry's events.

03$5k+ rule

The $5,000+ rule

Clients must sell an offer worth $5,000 or more. The math only works above that line — so we keep it honest.

See if you're a fit

// 07 — How it works6 steps

Six steps from event floor to booked call

1

Define the target

We lock your ICP and the $5k+ offer, then map the events and audiences worth working.

2

Source live from events

We buy tickets to the right conferences and capture fresh, in-market leads on the floor.

3

Enrich & clean

Every record is verified, de-duplicated, and enriched. Deliverability is protected from day one.

4

Build & launch campaigns

We write and ship cold email (and at Tier 2+, content and nurture) and manage inboxes daily.

5

Set the appointments

Replies are worked into qualified meetings dropped straight onto your calendar.

6

Close the deal (Tier 3)

Onboarded closers run your calls and close end to end, so you get revenue, not just meetings.

Walk through the pipeline

FAQ

Straight answers

What makes your leads different?

We source from live industry events. When a conference draws tens of thousands of attendees, we buy the tickets, capture the leads, and launch before anyone else touches that audience. No recycled databases — the freshest data possible.

Who do you work with?

Company formation firms and iGaming companies, globally. Clients must be selling an offer worth $5,000 or more. We don't work with low-ticket businesses.

How fast do meetings start landing?

Because we source fresh and launch quickly, pipeline builds early. Over a year, clients see 80–500+ qualified appointments depending on tier, market, and offer.

What's the difference between the tiers?

Tier 1 sources leads and sets appointments. Tier 2 adds content, nurture, and VSL support. Tier 3 adds onboarded closers who close deals end to end (minimum 3-month agreement).

How does this compare to hiring an in-house SDR?

A fully-loaded US SDR runs roughly $70k–$110k+ a year, plus weeks of ramp and turnover risk. Our tiers run $42k / $108k / $210k a year for senior operators, zero ramp, and full-funnel ownership — with leads sourced fresh, not bought. (SDR figures are general industry ranges.)

We onboard a limited number of new accounts each quarter

Get a number, not a sales pitch.

A 30-minute call: we map your ICP, the events worth working, and the tier that fits — then quote you. Most engagements see qualified meetings within 60 days of going live; if yours doesn't, we pause, re-audit the ICP and offer, and reset at no extra charge.

Book a 30-min call