Ilija Andrić — the operator behind Behavio Group.
I started Behavio Group on one conviction: the freshest data wins. So instead of buying lists everyone has already burned, we source leads live from the events your buyers attend, then run the full funnel on top — in-house.
Outbound is a supply-chain problem, not a volume problem
Most founders treat lead generation as a list problem, so they buy more names and watch reply rates fall. I treat it as a supply chain with a clock attached: the hours between a buying signal and your first email move reply rates more than the size of any database.
That is why we buy the conference ticket, capture the people on the floor, and launch before a broker resells that audience. A name that walked an industry floor this week is in-market now. A name sold a thousand times is fatigued before you reach it.
At a glance
What I stand behind
The rules we run by
Source it live
Every lead is captured at the source while the intent is fresh — no recycled databases, ever.
Honest economics
We only take offers worth $5,000 or more, because below that line the math doesn't work for you or for us.
One accountable team
Sourcing, deliverability, copy and setting sit under one roof, so nothing falls between vendors.
The Behavio raccoon — in three dimensions.
No render farm, no video file. The mark is extruded and lit live in your browser, so it stays razor-sharp and weighs almost nothing. Hover it on desktop and it follows your cursor.
From the channel
Watch Ilija on growth & behavioral design
Short, practical breakdowns from the founder's YouTube channel.
We onboard a limited number of new accounts each quarter
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