From the event floor to a booked call — in six steps.
No recycled databases, no guesswork. Here's exactly how we turn a live industry event into qualified meetings on your calendar — a system we call the Event-to-Appointment Pipeline.
Six steps, one accountable team
Current step
Define the target
Illustrative interface — follows along as you scroll.
Define the target
We lock your ICP and confirm the $5,000+ offer, then map the conferences and audiences where your buyers actually show up. Strategy before sending.
Source live from events
When a relevant event hits — sometimes 50,000 attendees — we buy the tickets and capture fresh, in-market leads on the floor, before any broker repackages them.
Enrich & clean
Every record is verified, de-duplicated, and enriched with the fields campaigns need. Deliverability is protected from day one with proper domains and warm-up.
Build & launch campaigns
We write and ship cold email, and at Tier 2+ layer in content, pre-call nurture, and VSL support. Inboxes and deliverability are managed daily, not left on autopilot.
Set the appointments
Positive replies are qualified and worked into meetings, booked straight onto your calendar. You walk into calls with context, not cold names.
Close the deal — Tier 3
Onboarded closers learn your offer and run the calls end to end, so the engagement produces revenue, not just a full calendar.
The signal
What counts as a qualifying event
Not every conference is worth working. We chase the moments that actually predict buying — then reach people while the intent is fresh.
New license or jurisdiction
A company that just won a license is staffing and buying now. e.g. a fresh Malta or UK iGaming license opens a vendor-swap window.
Funding or market entry
Fresh budget and a mandate to grow — new money looks for new vendors fast. e.g. a funded operator entering a new market needs suppliers immediately.
Leadership change
New leaders bring new priorities and a willingness to switch suppliers. e.g. a new Head of Growth re-evaluating the outbound stack.
Live on the floor
Walking an industry event is itself a buying signal — we capture it at the source. A badge scan is the freshest intent there is.
A name that just walked an industry floor is in-market now. A name sold and emailed a thousand times is fatigued before you reach it.
— Why we source fresh and move first.
What to expect
Your first 90 days
A rough shape of how an engagement ramps. Exact timing depends on your market, offer, and the event calendar.
Lock & configure
ICP and $5,000+ offer locked, events mapped, sending infrastructure and deliverability stood up.
Live & sending
Leads sourced and enriched, sequences written and launched, inboxes managed daily.
Meetings land
Qualified replies worked into appointments on your calendar; the pipeline starts to compound.
Review & scale
Weekly reporting; we double down on the events and angles that book and cut what doesn't.
Most engagements see qualified meetings within 60 days of going live. If yours doesn't, we pause, re-audit the ICP and offer, and reset at no extra charge — a process commitment, not a vanity guarantee.
Fresh intent beats a recycled list every time
A name that just walked an industry floor is in-market right now. A name that's been sold and emailed a thousand times is fatigued before you ever reach it. We trade the second for the first — and the reply rates show it.
That single choice — source fresh, move first — is what lets us promise 80–500+ qualified appointments a year for the right offer.
FAQ
Process questions
How fast do meetings start landing?
Because we source fresh and launch quickly, pipeline builds early. Exact timing depends on your market, offer, and the event calendar, but most engagements see qualified appointments within the first weeks of going live.
How is this different from a normal cold-email agency?
Most agencies start from a bought list. We start from the event — capturing fresh, in-market leads at the source, then running the full funnel on top. The data is the difference.
Can a team of five really run this?
That's the point. We stay small and focused, cap how many accounts we take, and own the whole funnel in-house — so quality stays high and nothing falls between vendors.
We onboard a limited number of new accounts each quarter
Want this running for your offer?
Book a 30-minute strategy call and we'll map the events worth working — then quote you.
Get a quote →