Three tiers of B2B lead generation — one accountable pipeline.
Every plan is built on real-time, event-sourced leads. Step up the tiers as you want more of the funnel handled — from setting appointments to closing the deals.
- Real-time event-based lead sourcing
- Lead enrichment & data hygiene
- Cold email campaign build & management
- Deliverability management
- Appointment setting
- Everything in Tier 1, plus:
- Content creation
- Pre-call nurturing sequences
- VSL scripting & editing support
- Everything in Tier 2, plus:
- Onboarded closers
- Full deal closing, end to end
Pricing is monthly. Tier 3 requires a minimum 3-month agreement. Clients must sell an offer worth $5,000+.
Compare
What's in each tier
Everything stacks. Move up only when you want more of the funnel handled for you.
| Capability | Tier 1 · $3,500 | Tier 2 · $9,000 | Tier 3 · $17,500 |
|---|---|---|---|
| Real-time event-based lead sourcing | |||
| Lead enrichment & data hygiene | |||
| Cold email build & management | |||
| Deliverability management | |||
| Appointment setting | |||
| Content creation | |||
| Pre-call nurturing sequences | |||
| VSL scripting & editing support | |||
| Onboarded closers | |||
| Full deal closing, end to end | |||
| Minimum term | Month‑to‑month | Month‑to‑month | 3 months |
What's included
What each line item actually means
Real-time event-based lead sourcing
We buy into the conferences your buyers attend and capture fresh, in-market leads on the floor — before any list broker resells them.
Enrichment & data hygiene
Every record verified, de-duplicated, and enriched with the fields your campaigns need. Clean data is the difference between landing and bouncing.
Cold email build & management
Infrastructure, copy, sending, and reply handling — managed daily, not set-and-forgotten.
Deliverability management
Domains, warm-up, authentication, and inbox monitoring so your messages reach the primary inbox.
Appointment setting
Replies worked into qualified meetings, booked straight onto your calendar.
Content, nurture & VSL support
Content that warms the audience, pre-call sequences that raise show-rates, and VSL scripting and editing support.
Onboarded closers
Trained closers who learn your offer and run the calls — so you buy outcomes, not just conversations.
End-to-end closing
From first touch to signed deal, one team owns the number. Minimum 3-month agreement.
Is it worth it?
Three ways to build outbound pipeline
The same budget, three very different outcomes. Here's how event-sourced outbound stacks up against the alternatives.
Recycled lists
- Bought data, already emailed by everyone
- Stale intent, months past the moment
- Deliverability you have to repair
- You build and run the campaigns
- Volume over fit
In-house SDR
- Industry range: ~$70k–$110k+ loaded per SDR/yr
- Weeks-to-months ramp before output
- You own hiring, tooling, and turnover
- Your data, usually one channel
- Results swing with retention
Event-sourced outbound
- Fresh data captured live, at the source
- Senior operators — no ramp, no hiring
- Full funnel handled, managed daily
- Pipeline builds early in the engagement
- $5k+ focus — fit over volume
In-house figures are general industry ranges for a fully-loaded US SDR, shown for comparison. Your numbers will vary.
What we commit to — and what we won't do
We'd rather turn down a poor fit than burn a budget. The engagement is built on a few non-negotiables, on both sides.
Get a quote →FAQ
Pricing questions
Which tier should I start on?
Most clients start on Tier 2 — sourcing and setting plus the content and nurture that lift reply and show-rates. Start on Tier 1 if you only need meetings booked, or Tier 3 if you want us to close end to end. We'll recommend the right one on the call.
Why is there a minimum term on Tier 3?
Closing end to end means onboarding closers to your offer and giving the funnel time to produce deals, not just meetings. Three months is the minimum window where that investment pays off for both sides.
Why the $5,000+ rule?
Sourcing fresh data from live events and running a full funnel costs real money. Below a $5,000 deal size, the math doesn't work — for you or for us. Above it, event-sourced outbound is one of the highest-leverage channels you can run.
What's not included?
We don't buy or rent lists, run low-ticket campaigns, or chase meetings that won't qualify. Paid ads and inbound are separate disciplines — we focus on event-sourced outbound and do it properly.
We onboard a limited number of new accounts each quarter
Not sure which tier fits?
Book a 30-minute call. We'll size it to your market, offer, and goals — and quote you on the spot.
Get a quote →