Pricing scoped to your offer, not a headcount.
Every plan is built on real-time, event-sourced leads. Step up only when you want more of the funnel handled, from setting appointments to closing the deals. We quote against your offer on a quick call.
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What's in each plan
Everything stacks. Move up only when you want more of the funnel handled for you. Pricing is scoped to your offer, so every plan ends in a quote.
| Capability | Sourcing & Appointments | Growth Most popular | Full Funnel & Closing | Custom |
|---|---|---|---|---|
| Real-time event-based lead sourcing | ||||
| Lead enrichment & data hygiene | ||||
| Cold email build & management | ||||
| Deliverability management | ||||
| Appointment setting | ||||
| Content creation | Your call | |||
| Pre-call nurturing sequences | Your call | |||
| VSL scripting & editing support | Your call | |||
| Onboarded closers | Your call | |||
| Full deal closing, end to end | Your call | |||
| Minimum term | Monthly, no lock-in | Monthly, no lock-in | 3 months | Tailored to you |
| Price | Book a 30-min call | Book a 30-min call | Book a 30-min call | Book a 30-min call |
What's included
What each line item actually means
Real-time event-based lead sourcing
We buy into the conferences your buyers attend and capture fresh, in-market leads on the floor, before any list broker resells them.
Enrichment & data hygiene
Every record verified, de-duplicated, and enriched with the fields your campaigns need. Clean data is the difference between landing and bouncing.
Cold email build & management
Infrastructure, copy, sending, and reply handling, managed daily, not set-and-forgotten.
Deliverability management
Domains, warm-up, authentication, and inbox monitoring so your messages reach the primary inbox.
Appointment setting
Replies worked into qualified meetings, booked straight onto your calendar.
Content, nurture & VSL support
Content that warms the audience, pre-call sequences that raise show-rates, and VSL scripting and editing support.
Onboarded closers
Trained closers who learn your offer and run the calls, so you buy outcomes, not just conversations.
End-to-end closing
From first touch to signed deal, one team owns the number. Minimum 3-month term.
Is it worth it?
Three ways to build outbound pipeline
The same budget, three very different outcomes. Here's how event-sourced outbound stacks up against the alternatives.
Recycled lists
- Bought data, already emailed by everyone
- Stale intent, months past the moment
- Deliverability you have to repair
- You build and run the campaigns
- Volume over fit
In-house SDR
- Industry range: ~$70k to $110k+ loaded per SDR/yr
- Weeks-to-months ramp before output
- You own hiring, tooling, and turnover
- Your data, usually one channel
- Results swing with retention
Event-sourced outbound
- Fresh data captured live, at the source
- Senior operators, no ramp, no hiring
- Full funnel handled, managed daily
- Pipeline builds early in the engagement
- $5k+ focus, fit over volume
In-house figures are general industry ranges for a fully-loaded US SDR, shown for comparison. Your numbers will vary.
What we commit to, and what we won't do
We'd rather turn down a poor fit than burn a budget. The engagement is built on a few non-negotiables, on both sides.
Book a 30-min call →FAQ
Pricing questions
Which plan should I start on?
Most clients start on Growth, sourcing and setting plus the content and nurture that lift reply and show-rates. Start on Sourcing & Appointments if you only need meetings booked, or Full Funnel if you want us to close end to end. We'll recommend the right one on the call.
Why is there a minimum term on Full Funnel?
Closing end to end means onboarding closers to your offer and giving the funnel time to produce deals, not just meetings. Three months is the minimum window where that investment pays off for both sides.
How is pricing decided?
We scope it to your offer on a quick call, your deal size, market, and how much of the funnel you want handled. That is why every plan ends in a quote rather than a sticker price; we would rather size it to your numbers than sell you a package.
Why the $5,000+ rule?
Sourcing fresh data from live events and running a full funnel costs real money. Below a $5,000 deal size, the math doesn't work, for you or for us. Above it, event-sourced outbound is one of the highest-leverage channels you can run.
What's not included?
We don't buy or rent lists, run low-ticket campaigns, or chase meetings that won't qualify. Paid ads and inbound are separate disciplines, we focus on event-sourced outbound and do it properly.
We onboard a limited number of new accounts each quarter
Not sure which plan fits?
Book a 30-minute call. We'll size it to your market, offer, and goals, and quote you on the spot.
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